Perhaps not as “green” as it seems

When you buy food or paper towels at the grocery store, do you see a “recycled” or “all-natural” label on it? According to Furman business professor Jeanine Stratton, the label might not always mean a product is “green.” Stratton, who specializes in human and consumer behavior, visited Florida State University Panama City recently to talk about “greenwashing,” which can be defined as the “act of misleading consumers on the environmental impact” of a product. Her lecture kicked off a two-day conference for the college’s Applied Behavior Analysis program, and her talk was covered by the Panama City News Herald.