A detailed article in Business Officer focuses on The Furman Advantage, the university’s new strategic plan which is described as “an overarching, institution-wide program that focuses on providing a defined, personalized pathway for each student that will lead to demonstrated success.” The article quotes Ken Peterson, Furman’s dean of the faculty, as well as Mary Lou Merkt, the university’s vice president of finance and administration. “We believe our long history and tradition of excellent academics, experiential learning, and community engagement can be a powerful force,” Merkt says in the article. “The Furman Advantage brings together these elements in a purposeful, four-year pathway that launches graduates with an exit plan. And we’re promising this opportunity to every student. We believe The Furman Advantage answers the value question and provides distinctiveness in a competitive market.”
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